While TikTok is a very new app that has yet to be tracked by marketers, it does share certain agreements with other platforms. TikTok and Facebook have a lot in common conceptually. In contrast to Google Adverts, which are displayed to searchers based on their search intent, Facebook users are typically offered ads based on their interests, demographics, and behavior.
Because TikTok is new and rapidly growing app, you have a huge advantage over your less imaginative, slower-moving competitors. The strategy is straightforward, but it’s worth repeating: Find out what kind of material your audience like, create it, use it to inform your hypothesis, run new tests, and iterate as needed.
While the app may be really popular among teenagers right now, this may not always be the case, and your material should be flexible. In 2017, for example, there were only 2.6 million adult users in the United States. In September 2018, 14.3 million adults in the United States used TikTok, a 550 percent increase. TikTok content should feel completely natural on the platform, blending seamlessly with the existing content while still standing out.
You should be growing your own brand’s profile on TikTok in the same way you would on any other social platform, but collaborating with existing well-known influencers to create content will help you reach a wider audience with your marketing efforts.
Influencers that are already known for their entertaining skits, dance movements, and sing-alongs are a great place to start if you want to get your business into the conversation on a massive scale
With real, creative, and data-driven influencer marketing, make a splash on TikTok. We guarantee results on every campaign as the world’s leading TikTok agency. That’s correct. Over 300 worldwide businesses have had wonderful results on TikTok because to our efforts.
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